With health and wellness activities being on the rise for many Airbnb hosts, it canbe hard to know where to get started. However, if you are looking for low-maintenance, high-end amenities, a Sauna may be just the added feature you are looking for. In this blog we will give you 10 reasons why a Sauna is the perfect fir for your Airbnb needs.
1.) Increased Nightly Rate
If you could get $7,000 more a yearout of Airbnb, would you do it? By adding a sauna to your Airbnb, you can have true pricing power to do just that.
When a guest compares two similar cabins, square footage and bedroom count only go so far. The differentiator is the experience.
Picture this: a couple is looking to have their first weekend away since their baby was born. It’s been a year since they’ve been able to relax, reconnect, and get refreshed. In the noise of all the available booking options
A private sauna transforms your property from “a nice place to stay” into “this is it.”
That shift allows you to increase your nightly rate with confidence. You’re not just charging more for the sake of making more on your rental. You are offering real value that allows your guests to enjoy an experience worth paying for.
Even a modest rate increase can dramatically change your annual revenue. On a property that books consistently, that bump compounds quickly. The sauna pays for itself not through hype, but through consistent incremental pricing.
2.) Year-Round Attraction
Seasonality is one of the biggest challenges in cabin rentals. Summer weekends fill up fast, but winter rentals can feel about as empty as the tree limbs in winter.
A sauna can solve that.
In the winter, a sauna becomes the main event. Snow on the ground, cold air outside, and deep heat inside create the contrast that people crave. It turns freezing temperatures into a feature rather than a liability.
But what about the summer? Wouldn’t people be less interested in a Sauan during the Summer?
Surprisingly, no!
In the summer, your Airbnb Sauna shifts into a haven of recovery. After hiking, biking, boating, or exploring town, guests appreciate a space to unwind and reset. In fact, a sauna has been shown to decrease muscle soreness by up to 47% with in 24 hours, letting your guests enjoy more of the outdoor activities that brought them to your Airbnb in the first place.
3.) Wellness Focus
Today’s guests are not just looking to escape. They are looking to
Reduce stress
Improve Sleep
Detox digitally
By offering a sauna at your Airbnb, it places your cabin directly in that conversation, signaling that your property supports restoration. Saunas are associated with improved circulation, muscle relaxation, and better sleep. Whether or not guests know the science, they understand the feeling.
This little addition turns your “normal Airbnb rental” into a true wellness retreat, allowing your guests to unwind, connect, and take that deep, restful breath of a truly rejuvenating vacation.
And creating an Airbnb space with a wellness focus isn’t just for the guests. In fact, Airbnb has stated that 50% of all travelers look for booking options that address wellness.Turning your wellness-focused space into dollars for your business.
4.) Increased Off-Season Bookings
Instead of reducing your value, having a sauna can increase your off-season bookings by providing added appeal. Cold weather is no longer the villain but becomes a valuable asset.
Picture this, your guests have been snowed in for a bit, which is just what they wanted, but now they’re getting a bit restless.
Instead of leaving you a review that says:
“We enjoyed our stay, but wished we had more to do.”
They say: “It snowed quite a lot during our stay, and the Sauna was the perfect addition to make our stay perfect, cozy, and relaxing.”
Every Airbnb owner wants a review like that!
5.) Stay Ahead of Growing Travel Trends
Wellness tourism is not a passing trend. It is a growing segment of the travel market. In fact Airbnb has seen an increase of 500% of travelers prioritizing experiences that support their physical and mental well-being.
Zook Cabins already aligns naturally with this movement by creating spaces that focus on relaxation and tranquility, and adding a sauna strengthens the alignment.
Think about where travel is heading, not where it has been. Guests want meaningful, restorative stays. They are booking yoga retreats, spa weekends, and health-focused getaways. A sauna allows your Airbnb to participate in that demand without becoming a full-service resort.
While others are only staying on trend with what is popular, by adding a luxurious at-home outdoor sauna, you choose to stay ahead of trends, which protects your long-term relevance.
6.) Luxury Feel
True luxury is not about excess. It is about thoughtful touches that elevate the experience. A sauna delivers that refined feeling without requiring a full property overhaul. In fact, all you will need for your sauna from Zook Cabins is an electrical connection and a Wi-Fi signal. Once you have those items in place, you will be one step closer to creating an unforgettable stay.
7.) Boosts Search Appeal
Visibility drives bookings.
On platforms like Airbnb and VRBO, guests use filters and keywords to narrow their search. “Cabin with sauna” is not just a phrase; it is a way to bring your cabin to the forefront of the search results.
When your listing includes a sauna, you tap into a more targeted audience. These guests are not browsing casually. They are looking for a specific experience that you can now provide.
Adding a sauna gives you an advantage by offering compelling headlines and more clickable listing previews, ultimately enhancing your digital footprint in a measurable way.
Better visibility leads to better bookings. It is that simple.
8.) Sells Your Airbnb Stay
Certain Airbnb amenities sell themselves. A sauna is one of them.
Photos of warm wood, subtle steam, and evening lighting are visually powerful. They stand out in a sea of standard living rooms and kitchen shots.
Your guests will share these images on social media. They tag your property. They post stories about their relaxing weekend. The sauna now becomes a focal point of their experience and what you become known for offering.
Let’s face it, people take advice from those they know and trust. So when your guests share their stay with their friends, your sauna isn’t just an amenity, it’s a promise from a friend that they are destined to have a good time by staying at your Airbnb.
9.) Low Cost Luxury investment
Compared to major structural additions, a sauna is a relatively affordable investment for your Airbnb. It does not require expanding plumbing throughout the house or building complex infrastructure. In fact, saunas are arguably one of the best investments you can make, as they increase both price and demand; the return on investment can be strong. Many hosts find that the payback period is shorter than expected
10.) Easy To Maintain
As a host, you do not want upgrades that create constant headaches. That’s why our outdoor saunas serve your Airbnb well by combining durability and functionality. In fact, all it takes is some basic care, clear guest instructions, and you are off to the races of having a one-of-a-kind experience that increases your nightly rental rate by up to 30%.
Conclusion…
As you can see, adding a sauna to your Airbnb can be a great way to increase revenue, provide a unique experience, and be a host ahead of the pack. When you are ready to offer your guests the best Airbnb experience, be sure to contact us here at Zook Cabins. We can help you with everything from a single sauna for your Airbnb to helping you create the perfect micro resort.